Instagram Pinterest Linkedin

White-label PR and Digital PR for agencies! ⟶

Menu
Book A Call →
Book A Call →

HOW WE WORK

The person you brief is the person doing the work.

Agencies bring Nikki into accounts when they need additional capacity, specialist expertise or someone experienced enough to take responsibility for defined delivery.

You decide how much responsibility Nikki takes and how visible she is to your client. Responsibility and visibility are separate decisions.
You own the relationship. Nikki strengthens the delivery.
PARTNER WITH SPROUT
0 +

YEARS IN PR

0 +

AGENCY RELATIONSHIPS

0 +

CLIENT PROFILES

US-UK

EXPERIENCE

Capacity

Capability

Ownership

01

Capacity

Bring Nikki in when the existing team cannot comfortably absorb more delivery.

02

Capability

Bring Nikki in when an account requires PR or Digital PR expertise that is not readily available internally.

03

Ownership

Give Nikki responsibility for a defined account, campaign or PR workstream when you need more than task-by-task support.

RESPONSIBILITY

Decision one: how much should Nikki take on?

  • Behind the scenes
Your agency remains client-facing while Nikki handles the agreed PR delivery.
  • Embedded
Nikki works inside your agency’s systems and workflows and can participate in internal or selected client conversations.
  • Managed
Nikki takes responsibility for a defined account, campaign or PR workstream with limited day-to-day direction.
Sprout is not limited to individual tasks or handing over an entire account. You choose the level of responsibility appropriate to the account.
Decision two: how should Nikki appear to your client?
You decide how Nikki is represented, separately from how much responsibility she takes.

WHITE-LABEL

Completely behind the scenes

Nikki remains completely white-label. Your client sees your agency.

AGENCY-INTEGRATED

Completely behind the scenes

Nikki works as part of your agency, using agency communication channels where appropriate.

SPECIALIST PARTNER

Completely behind the scenes

Nikki is introduced to the client as a specialist PR partner.

Your agency. Your clients. Nikki’s PR expertise.

01

YOUR AGENCY RETAINS
  • The client relationship
  • Commercial ownership and terms
  • The wider account strategy
  • How Sprout is presented

02

NIKKI PROVIDES
  • PR and Digital PR expertise
  • Judgment within the agreed scope
  • Execution, personally performed
  • Accountability for the agreed delivery

Senior judgment,

connected to execution.

Direct access
The person briefed is the person doing the work.
Senior execution
Agencies get Nikki’s 10+ years of PR experience directly in delivery.
Accountability
There is no ambiguity about who owns the agreed work.
Context

The person developing the approach also researches, pitches, follows up and learns from journalist response.

Lower briefing burden

The account does not repeatedly move between sales, account management, strategy and execution layers.

Flexibility
Bring Nikki into a specific account, campaign or workstream without immediately adding permanent headcount.

What happens after you inquire?

01

I review the requirement

I consider the work involved, the timing and the level of responsibility required to determine whether Sprout is likely to be a good fit.

02

I suggest the next step

If the opportunity looks suitable, I will send you a link to arrange a conversation. I may ask for a little more context first.

03

We define the engagement

Before delivery begins, we define the scope, responsibilities, visibility, communication, approvals, reporting and commercial terms.

Your clients stay yours

Your agency retains the client relationship, commercial terms and wider account strategy.
Nikki can remain completely white-label, work as part of your agency or be introduced as a specialist partner. You decide how she is represented.
Clients introduced through your agency are not treated as prospects for Sprout. Confidentiality and non-solicitation protections can be included in the agency agreement.
You own the relationship. Nikki strengthens the delivery.

Where does your agency need PR capability?

You do not need to choose a service or working model before contacting Sprout. Tell Nikki what has changed and where you need support.
Every inquiry comes directly to her.
PARTNER WITH SPROUT