Bring Nikki into your agency when you need more capacity, specialist expertise or someone experienced enough to take responsibility for PR delivery.
You work directly with Nikki. The person you brief is the person doing the work.
EXPERIENCE
EXPERIENCE
Bring Nikki in when account volume increases, a brief needs different expertise or senior people need to step back from execution.
She understands agency workflows, client approvals and the pace of media outreach.
She understands agency workflows, client approvals and the pace of media outreach.
She understands agency workflows, client approvals and the pace of media outreach.
A dataset is not automatically news. A polished asset cannot rescue an uninteresting angle, and a larger media list rarely fixes the underlying problem.
The answers shape the campaign, pitch and publications approached.
Traditional PR judgment. Digital PR execution.
Credible coverage.
The team knows what needs to be done but cannot comfortably absorb more delivery.
Nikki can step into an existing account or workstream and keep it moving.
A flexible working model
Your agency remains client-facing while Nikki handles the agreed PR work.
Your agency retains the client relationship, commercial terms and wider account strategy.
Nikki can remain completely white-label, work as part of your agency or be introduced as a specialist partner. You decide how she is represented.
Clients introduced through your agency are not treated as prospects for Sprout. Confidentiality and non-solicitation protections can be included in the agency agreement.
You own the relationship. Nikki strengthens the delivery.
Nikki created The Sprout PR after seeing the same situation across agency accounts: the work had arrived, but the right capacity or expertise was not always available internally.
Tell Nikki what has changed, what the client needs and which part of the delivery you want covered.
She will assess whether Sprout is the right fit and how the engagement could work.
