EXPERIENCE – Strategic Public Relation

White-label PR and Digital PR for agencies! ⟶

PR AND DIGITAL PR ACROSS B2B AND CONSUMER SECTORS

Experience across the accounts agencies actually win.

Agency portfolios rarely stay within one industry. A SaaS account may be followed by an interior design brand, a hotel group or a professional-services firm

Across more than 10 years in PR, I have worked on 200+ client profiles in B2B and consumer sectors. That range helps me get up to speed on new briefs faster and support agency partners across more of their client portfolios.

When you hire Sprout, you work directly with me. I learn the account, assess the media opportunity and handle the agreed PR delivery.

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YEARS IN PR

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AGENCY RELATIONSHIPS

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CLIENT PROFILES

US-UK

EXPERIENCE

Broad experience without broad claims.

Experience across several sectors does not make me an expert in every category.

It does mean I may already understand part of the audience, media environment or PR problem behind a new brief. Work in one sector can also suggest a useful approach in another.

A reactive PR process used for a professional-services expert may suit a technology executive. Internal data could support a Digital PR campaign as well as a thoughtleadership story.

The approach still has to fit the client. I do not copy campaigns between accounts or claim expertise I do not have.

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Technology, SaaS, AI and B2B

Technical knowledge is not always ready for media outreach. The work is often in identifying the part that matters outside the business.

That could be a company development, an industry shift, original data or useful executive expertise.

My experience includes product news, reactive PR, thought leadership, expert positioning and Digital PR across business, technology and trade media.

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Technology, SaaS, AI and B2B

Technical knowledge is not always ready for media outreach. The work is often in identifying the part that matters outside the business.

That could be a company development, an industry shift, original data or useful executive expertise.

My experience includes product news, reactive PR, thought leadership, expert positioning and Digital PR across business, technology and trade media.

CLIENT LOGO

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03

Technology, SaaS, AI and B2B

Technical knowledge is not always ready for media outreach. The work is often in identifying the part that matters outside the business.

That could be a company development, an industry shift, original data or useful executive expertise.

My experience includes product news, reactive PR, thought leadership, expert positioning and Digital PR across business, technology and trade media.

CLIENT LOGO

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04

Technology, SaaS, AI and B2B

Technical knowledge is not always ready for media outreach. The work is often in identifying the part that matters outside the business.

That could be a company development, an industry shift, original data or useful executive expertise.

My experience includes product news, reactive PR, thought leadership, expert positioning and Digital PR across business, technology and trade media.

CLIENT LOGO

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05

Technology, SaaS, AI and B2B

Technical knowledge is not always ready for media outreach. The work is often in identifying the part that matters outside the business.

That could be a company development, an industry shift, original data or useful executive expertise.

My experience includes product news, reactive PR, thought leadership, expert positioning and Digital PR across business, technology and trade media.

CLIENT LOGO

CLIENT LOGO

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CLIENT LOGO

When the category is new to me

I begin with research rather than assumptions.

That means understanding how the business works, reviewing competitors and previous coverage, identifying the journalists who matter and learning from the client’s subject-matter experts.

I do not need to know everything about the category on the first day. I do need enough context to make sound decisions before outreach begins.

I F I AM NOT THE RIGHT PUBLICIST FOR THE ACCOUNT, I WILL SAY SO.

Experience across Englishlanguage media markets

My experience includes PR and Digital PR work across the United States and United Kingdom, alongside Australia and other selected international markets.

That work spans national, business, technology, consumer, regional, specialist and trade publications.

Media outreach has to account for the market. Publication structures, editorial expectations and journalist working practices vary between countries.

See the experience in the work.

Explore selected PR and Digital PR results across agency accounts, sectors and media environments.

What has your agency won?

Tell me about the client, sector and account requirements.

I will assess what I already know, what I need to learn and whether Sprout is the right fit for the work.