The Challenge

While Sims Exteriors & Remodeling had strong project capabilities and in-house expertise, its digital footprint did not reflect the depth of its industry knowledge.

Key challenges included:

• Limited National Recognition — Minimal exposure in high-authority home improvement and interior design outlets
  
  
• Expert Visibility — Internal team members were not positioned as quoted industry experts
  
  
• Digital Authority Gaps — Lack of consistent media presence affecting online credibility
  
  
• Competitive Market Positioning — Operating in a saturated remodeling market without differentiated thought leadership

The objective was to increase digital visibility while positioning the company’s experts as trusted contributors within design and remodeling conversations.

Objectives

• Increase national digital visibility across home improvement and lifestyle publications
  
  
• Establish company experts as authoritative voices within remodeling and design
  
  
• Secure consistent earned media placements tied to trending home topics
  
  
• Strengthen online credibility to attract higher-quality clients
  
  
• Build a foundation for long-term thought leadership within the remodeling sector
  
  

The PR Strategy

The Sprout PR implemented an expert-driven visibility strategy centered around contribution-based placements.

1. Multi-Expert Positioning

Rather than focusing solely on the brand, we positioned multiple team members as individual experts within their respective specialties:

• Tasha Frie — Interior remodeling and bathroom design insights
  
  
• Vicki Zagrodnik — Exterior paint and seasonal design expertise
  
  
• Margaret Kemmeter — Kitchen and dining space design commentary
  
  
• Dondi Sims — Remodeling best practices and trend analysis

This distributed authority model strengthened the overall credibility of the company.

2. Trend-Led Editorial Alignment

We aligned expert commentary with trending and seasonal editorial topics across high-traffic publications. This included discussions around outdated design elements, kitchen modernization, bathroom renovation mistakes, and evolving color trends.

3. High-Authority Media Targeting

Outreach focused on reputable home improvement and lifestyle outlets with strong domain authority and consistent audience engagement, ensuring visibility translated into measurable digital credibility.

4. Contribution-Based Coverage

Rather than promotional announcements, the campaign prioritized expert commentary within journalist-led articles. This approach increased pickup rates and positioned Sims’ experts as reliable contributors.

Results & Coverage Summary

The strategy secured placements across leading national publications, including:

These placements increased visibility across trusted consumer home improvement outlets and reinforced the company’s authority within both interior and exterior renovation discussions.

Creative Portfolio

The campaign centered on expert commentary placements across:

• Kitchen modernization
  
  
• Exterior paint and curb appeal
  
  
• Bathroom remodeling best practices
  
  
• Interior color trends
  
  
• Dining space evolution
  
  

By positioning multiple experts across diverse topics, the campaign ensured consistent brand visibility across several segments of the home improvement media landscape.

Impact

The engagement delivered measurable authority growth:

• Increased discoverability through high-domain authority publications
  
  
• Strengthened online credibility tied to individual expert names
  
  
• Enhanced perception of Sims Exteriors & Remodeling as a multi-specialty industry leader
  
  
• Greater alignment with premium clients seeking trusted remodeling professionals
  
  

The distributed expert approach expanded the firm’s digital footprint while reinforcing brand trust.

Why It Worked

The campaign succeeded because it leveraged internal expertise rather than relying solely on brand promotion.

By positioning multiple team members as knowledgeable contributors in journalist-led articles, Sims Exteriors & Remodeling appeared consistently across trusted outlets. This approach built authority organically and strengthened the company’s standing within a competitive remodeling market.

Conclusion

The Sims Exteriors & Remodeling campaign demonstrates how strategic expert positioning can significantly enhance digital visibility and industry leadership.

Through targeted media outreach and consistent contribution-based placements, The Sprout PR elevated the firm’s internal experts, strengthened national credibility, and established a scalable foundation for continued authority growth within the home improvement sector.