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Case Study: OnTrailVisa

  • By The Sprout PR
  • Tue 17, 2026

OnTrailVisa is an online advisory platform that provides information and assistance for obtaining e-Visas across multiple countries. As global travel resumed and digital nomadism increased, the company aimed to expand its visibility and position itself as a reliable source for visa guidance, destination insights, and travel compliance information.

The brand partnered with The Sprout PR to execute a digital PR strategy designed to increase authority, strengthen backlink profiles, and promote its e-Visa services through credible third-party publications.

The Challenge

Operating in the travel and visa advisory sector presents unique credibility challenges. Travelers require trustworthy, up-to-date information, and search visibility plays a significant role in decision-making.

Key challenges included:

  • Authority Building — Establishing trust in a sector where misinformation can harm credibility
  • Search Visibility — Competing within high-volume travel and visa-related keyword categories

  • Service Awareness — Promoting e-Visa advisory services without appearing overly promotional

  • Global Audience Targeting — Reaching U.S., UK, and international travelers across varied markets

The objective was to position OnTrailVisa as an educational and informative voice while subtly reinforcing its e-Visa assistance services.

Objectives

  • Increase global digital visibility through earned media placements

  • Strengthen backlink authority with a mix of high and mid-tier publications

  • Promote awareness of e-Visa requirements and digital travel authorisations

  • Align content with trending travel topics and seasonal demand

  • Build sustainable SEO momentum within travel and visa-related searches

The PR Strategy

The Sprout PR implemented a topic-driven digital PR strategy focused on relevance, search alignment, and authority growth.

1. Educational Travel Positioning

Rather than direct service promotion, we positioned OnTrailVisa within informative travel content covering:

  • European travel planning

  • e-Visa processes and requirements

  • Digital nomad visa options

  • Electronic Travel Authorisation systems

  • Relocation and tax-friendly countries

  • Overtourism and emerging destinations

This approach ensured credibility while maintaining service relevance.

2. Multi-Market Outreach

We secured placements across U.S., UK, and international travel publications, ensuring diversified domain authority growth and cross-market exposure.

3. High-Authority Targeting

The strategy included securing placements on platforms with strong domain authority, including:

  • Patch (DA 90)

  • Benzinga (DA 87)

  • Digital Journal (DA 87)