The Challenge

While O’Brien Harris had delivered impressive residential projects, the firm lacked consistent national editorial exposure in architectural and interior design media.

Key challenges included:

• Project Visibility — Securing full-project features in competitive design publications
  
  
• Founder Authority — Establishing Laura O’Brien as a go-to expert in cabinetry and kitchen design
  
  
• Niche Positioning — Targeting journalists who specifically cover cabinet design, kitchen layouts, and material trends
  
  
• Editorial Relevance — Aligning projects with timely trend conversations in home improvement media

The objective was not just media mentions, but meaningful placements that showcased design depth, layout strategy, and cabinetry craftsmanship.

Objectives

• Secure full residential project features in architectural and home design publications
  
  
• Position Laura O’Brien as a recognised cabinetry and kitchen design expert
  
  
• Align cabinetry projects with emerging design and layout trends
  
  
• Build sustained visibility within the interior design and kitchen niche
  
  

The PR Strategy

The Sprout PR implemented a focused, project-led media strategy combined with founder positioning.

1. Founder Positioning
   We established Laura O’Brien as a specialist in kitchen cabinetry design — highlighting her expertise in spatial planning, cabinet finishes, layout efficiency, and material integration. Beyond project pitching, we positioned her as an industry voice in kitchen trends and cabinet innovation.
   
   
2. Targeted Niche Outreach
   Rather than broad design pitching, we concentrated on journalists who regularly cover kitchen cabinetry, layout functionality, storage solutions, and residential design trends. Outreach was personalised to align each project with the editorial focus of the outlet.
   
   
3. Trend Integration & Timely Angles
   We aligned O’Brien Harris projects with timely conversations around kitchen layouts, cabinet color shifts, and flooring and material trends — ensuring placements tied into ongoing editorial narratives rather than standalone promotion.
   
   
4. Industry Event Positioning
   Laura was also positioned as an organiser and participant in cabinetry-focused industry events, reinforcing her authority within the niche and strengthening media trust.

Results & Coverage Summary

The strategy resulted in strong placements across leading home and design publications, including:

These placements positioned O’Brien Harris not only as a cabinetry provider, but as a design authority contributing to broader conversations in kitchen innovation and residential interiors.

Creative Portfolio

The campaign centred around high-resolution project imagery, detailed kitchen layouts, cabinetry finishes, and integrated storage solutions — providing editors with strong visual assets that supported full-project storytelling.

Impact

Early and ongoing results include:

• Elevated brand visibility within the national kitchen and cabinetry design space
  
  
• Clear authority positioning for Laura O’Brien as a kitchen design expert
  
  
• Increased credibility among architects, interior designers, and residential homeowners
  
  
• Strengthened search presence tied to cabinetry trends and kitchen design expertise
  
  

By focusing on project depth and expert contribution, the campaign successfully transitioned O’Brien Harris from a project-driven firm to a recognised authority within cabinetry design media.

Why It Worked

The campaign succeeded because it combined two strategic elements: visually compelling residential projects and highly relevant expert commentary.

Rather than relying on general design pitching, the outreach targeted journalists who consistently cover cabinetry and kitchen layouts — ensuring editorial alignment and higher pickup rates.

Positioning Laura O’Brien as both a project designer and an industry voice created sustained visibility across multiple outlets.

Conclusion

This engagement demonstrates how strategic project pitching and founder positioning can elevate a niche design firm within competitive media environments.

By establishing Laura O’Brien as a trusted kitchen and cabinetry authority and securing placements in leading home publications, The Sprout PR helped O’Brien Harris strengthen its national presence and build long-term industry credibility.