The Challenge

Jasmin Reese Interiors had strong visual assets and a clear creative identity, but lacked consistent national media visibility. The design media landscape often favors minimalist and neutral aesthetics, making it essential to strategically position maximalism as both sophisticated and relevant.

The challenge was twofold:

• Define and communicate Jasmin’s maximalist approach in a way that resonated with editorial trends.
  
  
• Secure placements not only as an expert commentator but also as a designer whose full residential projects merited feature coverage.
  
  

To achieve this, her brand required refined positioning, targeted outreach, and a cohesive media narrative aligned with the editorial priorities of top-tier design publications.

Our Strategy

We developed a structured PR strategy focused on authority building, editorial alignment, and project-driven storytelling.

1. Positioning as a Maximalist Authority
   We established Jasmin as a leading voice in modern maximalism — emphasizing thoughtful layering, intentional pattern mixing, and curated color palettes rather than excess. This refined framing allowed editors to view her work as elevated and editorially relevant.
2. Project-Centric Media Outreach
   We identified and pitched journalists and editors who regularly feature full residential projects, trend analyses, and expert commentary in the home improvement and interior design space. Each pitch was customized to align with seasonal trends and ongoing editorial themes.
3. Trend Integration
   We strategically tied Jasmin’s work and expertise to emerging design conversations, ensuring her commentary and projects were positioned within broader industry narratives.

Media Coverage Secured

As a result of targeted outreach and strategic positioning, Jasmin Reese Interiors was featured in several leading national digital publications, including:

• House Beautiful – Featured in a design trend piece on decorating with patterns as neutrals.
  
  
• Martha Stewart – Quoted as an expert source in a feature discussing home upgrades and design considerations.
  
  
• Better Homes & Gardens – Contributed expertise in trend-driven stories, including paint color shifts and emerging interior design movements.
  

These placements significantly elevated her visibility within the residential design industry and introduced her work to a broad national audience of homeowners and design enthusiasts.

Results

• National editorial placements in leading home and design publications
  
  
• Strengthened authority positioning within the maximalist interior design space
  
  
• Increased brand credibility among prospective residential clients
  
  
• Enhanced digital discoverability through high-authority media features

Prominent Media Coverages

Through strategic positioning and consistent outreach, Jasmin Reese transitioned from a regionally recognized designer to a nationally cited design authority with measurable editorial traction.

Services Provided

• Brand positioning and narrative development
  
  
• Media strategy and targeted journalist outreach
  
  
• Project feature pitching
  
  
• Trend-based commentary placement
  
  
• Ongoing press support and asset coordination