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Case Study: Henfield Storage
- By The Sprout PR
- Sat 20, 2025
Henfield Storage is a family-owned business with over 40 years of experience providing affordable, secure, and accessible self-storage solutions across the United Kingdom. The company offers flexible storage for both residential and commercial clients, emphasizing convenience, safety, and value.
With decades of trust behind its name, Henfield Storage combines traditional customer service values with modern operational efficiency — making it one of the UK’s most recognized independent storage providers.
Client Goals
Despite its long-standing reputation and steady online traffic from SEO, Henfield Storage faced challenges in translating its credibility into strong national visibility.
The company partnered with The Sprout PR to:
Strengthen its digital authority and industry reputation.
Drive brand awareness across lifestyle, home improvement, and real estate media.
Position Maria Anderson, the company’s organizing consultant, as a credible thought leader in home organization and storage optimization.
Boost organic growth by increasing website authority and referral traffic.
The Challenge
Although Henfield Storage had consistent SEO performance and positive customer feedback, the company lacked media validation and national exposure.
The goal was to transition from being known as a trusted local brand to a nationally recognized authority in the self-storage and home organization sectors. To achieve that, Henfield Storage needed consistent press visibility, thought leadership exposure, and authoritative backlinks from Tier-1 publications.
Strategy Implemented
The Sprout PR designed a comprehensive public relations campaign centered on credibility, thought leadership, and organic growth. The team developed a content-led strategy to elevate Henfield Storage’s profile within both consumer and trade media landscapes.
1. Media Outreach
The campaign targeted key lifestyle, home improvement, cleaning, and organizing publications. The team secured placements in top-tier media outlets, positioning Henfield Storage as a go-to authority for smart storage, decluttering, and moving solutions.
2. Thought Leadership Development
To humanize the brand and showcase expertise, The Sprout PR positioned Maria Anderson, organizing consultant at Henfield Storage, as a recognized expert. Through guest articles and interviews, Maria provided actionable insights on efficient storage, decluttering habits, and home organization strategies.
3. Client Success Stories and Testimonials
The Sprout PR leveraged customer experiences and case-based testimonials to highlight the impact of Henfield’s storage solutions, demonstrating real-world success and reliability.
4. Digital Authority Building
High-quality backlinks from publications with an average domain authority of 80+ enhanced the brand’s SEO standing and long-term visibility, increasing search performance and inbound leads.
Results Achieved
The PR initiative led to a measurable increase in brand awareness and digital performance metrics:
Domain Authority increased from 25 to 35.
Unique website visitors grew from 10,000 to 12,600.
Coverage in leading international outlets including Yahoo Lifestyle, Bustle, Real Simple, MSN, Apartment Therapy, and Ideal Home.
Significant uplift in referral traffic and inbound leads from organic media mentions.
Maria Anderson is established as a recognized thought leader within the UK’s home organization and lifestyle media sectors.
Highlighted Media Coverage
| Publication | Article Title | Domain Authority | Monthly Visitors |
|---|---|---|---|
| Yahoo Lifestyle | 4 Smart Methods That’ll Help You Get Rid of That Mold Smell | 92 | 3.4B |
| MSN | Do You Shut Your Dishwasher Door Straight After Using It? Experts Say It’s a Mistake | 92 | 601.2M |
| Real Simple | 8 Things You Should Avoid Storing Outdoors This Winter | 87 | 12.5M |
| Apartment Therapy | The Most Effective Way to Get Rid of the Smell of Mothballs, According to Experts | 87 | 11.6M |
| Martha Stewart | 11 Best Thrift Store Finds for Spring, According to Shopping Insiders | 89 | 13.8M |
| Forbes | The 6 Best Spray Mops To Keep Your Floors Spotless With Ease | 94 | 181.5M |
| The Spruce | 6 Things You Should Never Put in a Storage Bin, According to Pro Organizers | 90 | 19.1M |
Impact of the PR Campaign
The collaboration between Henfield Storage and The Sprout PR successfully repositioned the brand from a long-established storage provider into a modern, media-validated authority in home organization and lifestyle storage.
The campaign enhanced trust and engagement across all digital touchpoints — improving both customer acquisition and SEO rankings. The media exposure not only increased web visibility but also reinforced Henfield Storage’s commitment to providing smart, secure, and customer-focused storage solutions.
Conclusion
Through a well-executed digital PR and thought leadership campaign, The Sprout PR helped Henfield Storage elevate its market position and public perception.
By integrating expert commentary, authoritative features, and strategic storytelling, the campaign achieved meaningful visibility and tangible business outcomes. Henfield Storage now stands as a trusted voice in both the UK self-storage and home organization industries — proof of how strategic PR can transform a traditional brand into a modern market leader.