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Case Study: Calibre Cleaning
- By The Sprout PR
- Mon 09, 2026
Gym Near Me is a leading Australian platform helping fitness enthusiasts discover the best local gyms and fitness centers. With comprehensive listings and a user-friendly interface, the platform serves as a trusted resource for people at every stage of their fitness journey.
Founded by Vivian Yu, a seasoned health and wellness professional, Gym Near Me combines industry insight with a mission to connect users with gyms that truly fit their needs.
The Challenge
Despite strong SEO fundamentals and steady organic traffic, Gym Near Me wanted to elevate its brand perception — aiming to become the authoritative destination for finding gyms across Australia.
The platform faced three key challenges:
- Authority Building — SEO alone wasn’t enough to cement Gym Near Me as the category leader
- Visibility at Scale — The brand needed broader exposure across high-reach fitness, lifestyle, and health media
- Expert Positioning — Vivian Yu’s industry expertise was underutilized in mainstream media conversations
The objective was to move beyond search rankings and build earned credibility through trusted third-party validation.
Objectives
- Increase brand visibility across national and digital-first publications
- Position Vivian Yu as a credible expert in fitness and wellness
- Drive sustained traffic and awareness through earned media coverage
- Strengthen Gym Near Me’s leadership position within the fitness discovery space
The PR Strategy
The Sprout PR implemented a multi-channel earned media and thought-leadership campaign tailored to the health and wellness industry.
Key initiatives included:
- Targeting top fitness, health, and lifestyle publications for expert commentary and feature placements
- Securing interviews and contributed insights that positioned Vivian Yu as a trusted industry voice
- Responding to journalist queries with timely, expert-led commentary to maximize reactive PR opportunities
- Supporting media coverage with engaging, shareable content to reinforce visibility and audience engagement
This approach ensured Gym Near Me was consistently represented not just as a platform, but as an authority on fitness trends, workouts, and consumer wellness.
Results & Coverage Summary
Over a 90-day campaign, the results demonstrated the power of strategic earned media:
- 37 pieces of earned media coverage
- 646 million total audience reach
- 8.47 million engagements
- Average domain authority of 68 across placements
Coverage appeared in high-authority outlets including Yahoo Life, SheFinds, Lose It!, VoyageMIA, and other widely read fitness and lifestyle publications
Publication | Article Title | Domain Authority | Monthly Visitors |
Daily Mail | 92 | 1.104B | |
Mirror | Fitness expert reveals secret behind Miley Cyrus’ sculpted figure at Grammy Awards | 90 | 92.9M |
Everyday Health | 88 | 12.4M | |
Grit Daily | Breaking Barriers in Male-Dominated Industries: 13 Success Stories from Women Entrepreneurs | 74 | 65K |
The Sun | 90 | 94.8M | |
Better Homes & Gardens | 88 | 16.9M | |
Hone Health | 76 | 8.3M | |
Stylecraze | 10 Nutritional Benefits Of Carrot Juice For Skin, Vision, And Health | 80 | 6.2 M |
Lose It | 5 Nutritious, High-Protein Foods to Eat While on GLP-1 Medications | 74 | 968.5K |
She Finds | 9 2-In-1 Exercises Trainers Swear By For A Toned Body Over 40: Russian Twists & More | 92 | 3.5B |
Yahoo Life | Pilates Instructors Tell Us The Best Exercises To Reduce Abdominal Fat | 73 | 4.1M |
Impact
The campaign delivered measurable business and brand outcomes:
- Significant increase in brand visibility across fitness and lifestyle audiences
- Elevated perception of Gym Near Me as a trusted, go-to fitness discovery platform
- Strengthened authority signals supporting long-term SEO performance
- Increased engagement and referral traffic driven by high-reach media features
- Clear positioning of Vivian Yu as a recognized fitness and wellness expert
By combining proactive placements with reactive expert commentary, Gym Near Me transitioned from being discoverable to being trusted.
Conclusion
This campaign highlights how earned media and expert positioning can complement strong SEO foundations to accelerate brand authority. Through strategic outreach and consistent thought leadership, The Sprout PR helped Gym Near Me solidify its place as Australia’s leading platform for finding the best gyms — while building long-term credibility that extends beyond rankings alone.