Earning high-quality backlinks is the cornerstone of any successful SEO strategy. PR links, gathered through strategic outreach and content creation, hold significant value. These PR links not only help a website’s authority but also drive targeted traffic and increase brand awareness. However, the process of recognizing relevant journalists, building relationships, and pitching compelling stories is time-consuming and overwhelming and lacks targeted prospects. This is where HERO (SOS) and Connectively step in, providing a powerful duo for streamlining the best PR link-building efforts.
How these tools work together: A synergetic Approach
HERO stands for Helping Experts Reach Out and acts as an outreach command center. It provides a comprehensive database of journalists, influencers, and bloggers across multiple niches. Consider it a goldmine of valuable media contacts that are effectively categorized and searchable.
Connectively is an outreach automation tool that empowers you to customize emails at scale. Connectively allows users to create email templates with varied fields that automatically populate with the name of the journalist, their publication, and relevant details for HERO (SOS). This removes the mundane task of crafting individual emails while sustaining a customized touch.
The PR industry is innovative and can think of new and modern solutions quickly. The PR experts know what their people want and why an app or piece of software is relevant to their client’s needs. PR professionals use HERO (SOS) and Connectively to provide valuable insights and quotes to journalists on behalf of their clients to get them featured in news articles, which mainly consist of a backlink to the client’s website. These backlinks build reputable media outlets to help improve the client’s search engine rankings and drive referral traffic back to their website. The synergy among these two platforms lies in the seamless workflows they develop.
PR experts can leverage HERO’s (SOS) advanced search filters in order to recognize journalists who write about relevant topics related to the client’s brand. Moreover, they can craft targeted email pitches using the automation features available at Connectively, increasing their chances of attaining placements. Connectively also helps to track email opens, clicks, and replies, allowing experts to follow up effectively and measure the success of a campaign.
The key features of HERO and Connectively that make them effective for link development are:
Journalist queries – HERO enables journalists to post their queries for particular expertise, which PR professionals can respond to with relevant quotes and information.
Expert profiles – PR professionals can build profiles portraying their client’s expertise, increasing their chances of being discovered and quoted by journalists.
SEO-friendly features – HERO’s design and features are optimized for search engines, improving the online visibility of media stories and the SEO rankings of clients.
Real-time alerts – PR professionals receive real-time alerts about journalist queries, allowing them to rapidly respond and increase the chances of media exposure for their clients.
Connectively:
Personalized features and services – Connective provides a broad range of features customized as per the demands of journalists, content developers, subject matter experts, and PR professionals.
SEO-friendly design – Connectibvely is compatible with SEO, improving the online visibility of media stories and the SEO rankings of clients. The platform is also filled with success stories that portray the effectiveness of facilitating meaningful connections and media coverage.
Intuitive interface – Connectively has a user-friendly and intuitive design, which makes it easy for users to navigate and use its features. The platform also provides pitch tracking features, which allow PR experts to manage and coordinate their outreach campaigns efficiently.
Studies consistently highlight the significance of PR links for SEO success. As per the Backlinko study, backlinks are the single most crucial ranking factor for Google’s search algorithm. Websites with a high number of high-quality backlinks tend to rank higher in the search engine results pages (SERPs). A search engine journal report showcases that PR-earned links are of higher quality and carry more weight with search engines than other link-building strategies.
At The Sprout PR, we leveraged these platforms to secure authentic backlinks for our client, Rocky Vuong. Despite the expertise and success of Rocky Vuong, his company, Calibre Cleaning, faced the challenge of standing out in a highly competitive market that is flooded with multiple cleaning services. The main issue was developing and amplifying credibility to separate Calibre Cleaning from its competitors. Rocky needed to establish a unique presence that highlighted his expertise and positioned his company as a leader in the cleaning domain.
To address these challenges and improve Rocky’s industry stature, we used the databases Connectively and HERO, and we pitched Rocky as a professional cleaning expert. We put special emphasis on Rocky’s unique insights as well as the success of his business model. This improved his portfolio and also placed him as a go-to cleaning industry expert, leading to better credibility, visibility, and new business opportunities.
Conclusion
HERO and Connectively provide a potent combination for streamlining PR link-building efforts. By using the wide journalist database of HERO along with the automation capabilities of Connectively, PR experts can target the right audience base, customize outreach, and scale their efforts effectively. PR link-building is a long-term strategy, and with consistent effort teamed up with compelling content, it ultimately leads to success.