The Challenge

While La Coralina had strong visual appeal and a unique value proposition, it struggled with broader market recognition.

Key challenges included:

• Brand Authority — Limited recognition as a trusted luxury destination in international travel media
  
  
• Audience Expansion — Difficulty reaching high-value travelers beyond organic search traffic
  
  
• Competitive Travel Landscape — Competing with established Caribbean and luxury wellness resorts
  
  
• Customer Acquisition Rate — Need to accelerate bookings and build reputation credibility

Although SEO efforts generated some traffic, earned media credibility was required to elevate positioning within the luxury travel segment.

Objectives

• Establish La Coralina as a recognized luxury travel destination

• Secure placements in high-authority travel and lifestyle publications

• Expand visibility across U.S. and European markets

• Increase website traffic and booking inquiries

• Build sustained brand authority within the hospitality sector
  
  

The PR Strategy

The Sprout PR implemented a hospitality-focused media strategy centered on visibility, storytelling, and authority positioning.

1. Targeted Travel Media Outreach

We identified leading travel, lifestyle, and design publications with strong domain authority and audiences aligned with luxury travel. Outreach emphasized La Coralina’s:

• Caribbean and rainforest setting

• Wellness and retreat experiences

• Sustainable luxury positioning

• Unique design aesthetic

• Surfing and experiential travel offerings

2. Editorial Storytelling

Rather than promoting the property through generic announcements, we positioned La Coralina within broader editorial themes such as:

• Destination dupes

• Outdoor design trends

• Luxury wellness travel

• Solo travel destinations

• Wedding and retreat venues

• Transformational travel experiences

3. Authority & Awards Alignment

We aligned La Coralina with prestigious travel award coverage and curated “best of” travel lists, strengthening third-party validation.

4. Testimonial & Success Story Amplification

Positive guest experiences were integrated into media positioning, reinforcing authenticity and trust.

Results & Coverage Summary

The campaign secured high-impact placements across major travel and lifestyle outlets.

Notable placements included:

• Features in major publications such as Forbes, Yahoo, and Travel + Leisure

• Inclusion in Men’s Health Travel Awards (DA 87–92 range)

• Coverage in high-traffic outlets with monthly audiences exceeding 20 million

• Placement in publications with domain authorities ranging from mid-70s to mid-90s

These placements collectively strengthened La Coralina’s authority within premium travel conversations.

Creative Portfolio

The campaign centered on:

• Luxury wellness travel

• Outdoor design trends

• Destination comparison features

• Wedding and retreat experiences

• Surf and adventure tourism

• Transformational and cultural travel narratives

By positioning La Coralina within aspirational and experiential travel storytelling, the campaign elevated the property beyond a regional resort into a globally recognized destination.

Impact

The PR campaign delivered measurable business impact:

• Significant increase in media coverage volume

• Surge in website traffic following major placements

• Growth in new customer inquiries and bookings

• Strengthened authority in both U.S. and European markets

• Elevated brand credibility through high-authority editorial validation

The enhanced visibility translated directly into improved brand perception and accelerated customer acquisition.

Why It Worked

The campaign succeeded because it combined destination storytelling with authority-driven placements.

Rather than positioning La Coralina solely as a hotel, the strategy framed it as a transformative travel experience. By embedding the property within high-traffic editorial narratives and award features, the brand gained credibility in competitive luxury travel environments.

Strategic targeting of publications with strong domain authority amplified both brand recognition and SEO strength.

Conclusion

The La Coralina engagement demonstrates how a focused hospitality PR strategy can elevate an emerging luxury property into international recognition.

Through strategic media outreach, editorial storytelling, and high-authority placements, The Sprout PR helped La Coralina Island House strengthen its global reputation, expand its audience, and build long-term authority within the luxury travel sector.