The Challenge

Despite strong product offerings and industry expertise, Retaining Wall Supplies faced challenges reaching new customers in Australia’s major cities — where competition is high and trust plays a critical role in purchasing decisions.

Key challenges included:

• Urban Market Penetration — Standing out in crowded metropolitan construction and landscaping markets
• Authority & Credibility — Competing with established suppliers without widespread national recognition
• Search Visibility — Strengthening rankings for competitive landscaping and retaining wall keywords

The goal was to build brand authority at scale using earned media to support both visibility and long-term SEO performance.

Objectives

• Increase brand visibility across high-authority home, garden, and business publications
• Establish Retaining Wall Supplies’ leadership team as subject-matter experts
• Support organic growth through authoritative editorial backlinks
• Drive awareness among homeowners, builders, and landscapers in major Australian cities

The PR Strategy

The Sprout PR executed a comprehensive digital PR and media outreach campaign focused on authority building and expert positioning.

Key initiatives included:

• Implementing a structured digital PR campaign centred on expert commentary and editorial placements
• Securing media coverage in Tier-1 publications relevant to home improvement, landscaping, and business audiences
• Positioning the leadership team as knowledgeable experts on retaining walls, landscaping design, and outdoor construction
• Combining proactive outreach with journalist-led editorial opportunities to maximise placement quality

This strategy ensured Retaining Wall Supplies appeared in trusted publications that Australian homeowners and professionals already rely on for guidance.

Coverage Summary

Over a 90-day campaign, the earned media strategy delivered strong results:

• 29 pieces of earned media coverage
• 694 million total audience reach
• 6.37 million estimated views
• 14 placements in Tier-1 outlets
• Average domain authority of 81 across media placements

These placements significantly increased brand exposure while reinforcing trust and credibility

SEO & Business Impact

The impact of PR extended well beyond visibility:

• Website traffic increased from 26.4K to 29.9K unique visitors within 60 days
• Domain Authority increased from 29 to 41, strengthening overall SEO performance
• Retaining Wall Supplies achieved top Google search results in Australia, supported by authoritative media backlinks
• The business recorded a noticeable uplift in customer inquiries and post-campaign sales
• Positive customer feedback and testimonials reinforced product and service quality

Coverage topics spanned landscaping advice, garden design, home improvement, and expert insights — placing the brand directly in front of high-intent audiences.

Why It Worked

Rather than focusing solely on products, the campaign centred on expert insight and practical guidance — helping readers solve real landscaping and home improvement challenges. This editorial-first approach built credibility while supporting long-term discoverability.

Conclusion

This campaign demonstrates how earned media can accelerate growth for construction and landscaping brands operating in competitive markets. By combining expert positioning with high-authority placements, The Sprout PR helped Retaining Wall Supplies expand national visibility, strengthen SEO performance, and build lasting brand trust across Australia.