The Challenge

Although DEI has gained widespread awareness in recent years, many organisations still struggle to move beyond compliance or buzzword discussions toward practical implementation that drives measurable impact.

For Humanos, the challenge was:

• Positioning Bianca Errigo as a recognised thought leader in DEI, culture building, and talent attraction
• Securing earned media opportunities that go beyond basic commentary to explore strategic and human elements of inclusive workplace transformation
• Elevating Humanos’s voice within reputable business and leadership conversations rather than staying confined to niche DEI channels

The goal was to ensure that Humanos — and Bianca’s expertise — were seen as go-to resources for business leaders, HR professionals, and change-makers navigating inclusive transformation.

Objectives

• Position Bianca Errigo as a credible DEI and culture expert in mainstream business media
• Secure feature interviews and expert commentary in relevant outlets
• Highlight Humanos’s approach to building purpose-driven cultures that attract and retain top talent
• Create high-quality earned media placements that boost credibility and long-term visibility

The PR Strategy

The Sprout PR implemented a thought leadership and earned media strategy focussed on storytelling, expertise sharing, and value-added insights.

Key components included:

• Identifying journalists and editors covering workplace culture, leadership, and organisational transformation
• Tailoring story angles that connected DEI strategy with talent attraction, retention, and business outcomes
• Positioning Bianca Errigo, Founder of Humanos, as an expert voice with lived consulting experience and tactical insights
• Securing in-depth interviews with high-trust editorial outlets that prioritise long-form leadership and culture conversations
• Providing timely, journalist-ready insights that supported broader discussions around purpose, equity, and organisational change

By anchoring outreach around real business questions — not just topical DEI headlines — the campaign ensured Humanos appeared as a strategic, credible partner to organisations thinking about inclusive workplaces.

Prominent Earned Media Coverage

As part of this strategy, Human os secured high-quality earned media placements that featured Bianca Errigo’s insights on purpose, culture, and DEI leadership:

This placement featured a deep, interview-style discussion where Bianca explored practical approaches for embedding DEI into organisational DNA, connecting cultural purpose with talent strategies and business performance.

Additional coverage (secured but not limited to this list) focused on workforce inclusion, leadership development, and human-centred organisational practices across relevant business and HR publications.

Results & Impact

Through targeted earned media and thoughtful expert positioning, Humanos and Bianca Errigo achieved:

• Elevated visibility in reputable media known for leadership and workplace insight
• Stronger association of Humanos with strategic DEI execution, not just commentary
• Increased recognition of Bianca Errigo as an expert in purpose-driven culture transformation
• Enhanced credibility among HR leaders, founders, and organisational change professionals

By building a narrative around practical, strategic DEI leadership, the campaign helped Humanos shift the conversation from general inclusion talk to implementable organisational action.

Why It Worked

This campaign succeeded because it didn’t just contribute commentary — it provided deep, founder-level insight that aligned with journalists’ needs and audience interests. Rather than reacting to trending topics, Humanos contributed to timeless conversations around culture, leadership, and inclusive practice.

Conclusion

This earned media effort illustrates how DEI consultancies can break through noise and establish leadership credibility. By positioning Bianca Errigo not only as a strategist but as a thoughtful guide on cultural transformation, The Sprout PR helped Humanos secure visibility and authority in the broader business ecosystem.