The Challenge

Sociabble’s leadership team had deep expertise, but needed consistent third-party visibility in credible publications that already influence business leaders, HR professionals, and managers.

Key challenges included:

• Fragmented Expertise — Multiple experts across different disciplines required clear positioning without diluting the brand
• Editorial Trust — Gaining access to publications that prioritise expert insight over promotional messaging
• Speed & Relevance — Capitalising on journalist demand for timely, experience-driven commentary

The goal was to secure earned media that felt authoritative, not marketing-led, while establishing each expert within their respective field.

Objectives

• Position Sociabble’s leadership team as trusted expert sources
• Secure individual interviews and expert features in reputable business and leadership publications
• Align each expert with journalists covering their specific beat
• Build credibility through reactive PR rather than announcement-driven outreach

The PR Strategy

The Sprout PR implemented a reactive earned media strategy designed to match journalist demand with the right expert — at the right time.

Key initiatives included:

• Monitoring journalist queries related to executive leadership, HR strategy, employee engagement, and coaching
• Connecting Jean-Louis Benard with journalists covering CEO leadership, internal communications, and employee management
• Positioning Barbara Marzari as a subject-matter expert on HR, workplace culture, and talent challenges
• Securing interview opportunities for Krusha Sahjwani Malkani, highlighting her perspective as an ICF-Certified Coach supporting leadership and professional growth
• Facilitating individual expert interviews and long-form features in outlets such as Authority Magazine and CanvasRebel
• Ensuring all commentary was journalist-ready, insight-driven, and grounded in real-world experience

This approach allowed Sociabble to appear organically in editorial conversations already shaping how leaders think about work, people, and communication.

Results & Coverage Summary

Over a 90-day campaign, the reactive PR strategy delivered measurable earned media impact:

• 16 high-quality backlinks
• 556.4 million total monthly traffic reach across placements
• 46 average domain authority
• Coverage published between March and June 2025

Notable features included executive interviews and expert commentary focused on communication breakdowns, leadership challenges, employee advocacy, and workplace wellbeing

Sociabble_Coverage Report

Prominent Coverage

Impact

By positioning three distinct experts across complementary fields, Sociabble achieved:

• Increased credibility among CEOs, HR leaders, and professionals
• Clear differentiation of each expert’s voice and area of authority
• Stronger brand association with leadership, people strategy, and employee engagement
• Long-term SEO and authority benefits driven by editorial backlinks
• Sustained media relationships within leadership and HR journalism circles

Rather than relying on a single spokesperson, the campaign demonstrated Sociabble’s depth of expertise across multiple facets of modern work.

Why It Worked

The campaign succeeded because it followed a journalist-first, insight-driven approach. By responding reactively to real editorial needs and matching the right expert to the right conversation, Sociabble’s leadership team became a reliable source journalists could trust.

Conclusion

This campaign illustrates the power of reactive PR and expert positioning when executed with precision. By elevating Jean-Louis Benard, Barbara Marzari, and Krusha Sahjwani Malkani as individual thought leaders, The Sprout PR helped Sociabble build authority, credibility, and long-term visibility across leadership and workplace media.