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Case Study: Lawn Edging Australia
- By The Sprout PR
- Sat 07, 2026
Lawn Edging Australia is a leading provider of premium garden edging and planter ring solutions, with local warehouses in Melbourne and Sydney enabling fast, reliable nationwide delivery. Known for high-quality products at competitive prices, the brand had already invested in strong SEO foundations — but lacked the media authority needed to truly dominate its category.
Client Goals
The Challenge
Despite solid on-page SEO and a strong product offering, Lawn Edging Australia was struggling to build brand authority and third-party credibility within the home and garden space. Search visibility alone wasn’t enough — the brand needed trusted media validation to stand out in a crowded market and support long-term organic growth.
The PR Strategy
The Sprout PR designed and executed a 90-day digital PR campaign focused on authority-building, expert positioning, and high-impact media placements.
Key initiatives included:
- Securing coverage in top-tier home, lifestyle, and gardening publications
- Building consistent brand mentions across high-domain-authority outlets
- Positioning CEO Tom Su as a subject-matter expert for gardening, lawn care, and seasonal home topics
- Combining digital PR with SEO objectives to strengthen search credibility and rankings
Measurable Results
The impact of PR extended far beyond visibility:
- Website traffic increased from 127 monthly visitors to 6.7K within 90 days
- Domain Authority increased from 29 to 32, strengthening SEO performance
- Lawn Edging Australia achieved top Google search rankings, supported by authoritative media backlinks
- The brand recorded a noticeable uplift in sales, customer inquiries, and inbound interest following coverage
- Positive customer feedback and testimonials reinforced brand trust and product quality
Highlighted Media Coverage
Publication | Article Title | Domain Authority | Monthly Visitors |
Express | Five popular garden plants you need to’ prune in November for ‘fresh vigorous growth. | 93 | 76.2M |
Yahoo Life | Don’t rake them!’ Gardeners urge you to mow over fallen leaves on your lawn right now – here’s why | 95 | 3.6B |
US Today News | 49 | 160k | |
Homes and Gardens | 61 | 12.2M | |
Living etc | Don’t rake them!’ Gardeners urge you to mow over fallen leaves on your lawn right now – here’s why | 80 | 3.1M |
US News | 93 | 1.1M | |
Dwell | 83 | 1.5M | |
Den Garden | 74 | 1.4M | |
Gadening Know How | 10 Trees That Will Add Value To Your Home – According To Experts | 81 | 4.9M |
Impact
Over the course of the campaign, Lawn Edging Australia secured 44 pieces of earned media coverage across publications with an average domain authority of 81, reaching an estimated 586 million audience members and generating 3.9 million estimated views.
Notable outlets included Yahoo Life, Best Life, Daily Express, Livingetc, Homes & Gardens, Gardening Know How, and U.S. News — placing the brand directly in front of high-intent home and garden audiences.
Why It Worked
This campaign succeeded by aligning PR, SEO, and expert commentary into one cohesive strategy. Media placements didn’t just generate awareness — they directly contributed to search authority, credibility, and commercial outcomes.
By earning coverage in trusted publications and consistently positioning leadership as experts, Lawn Edging Australia transitioned from a strong online presence to a recognized authority within its category.