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Case Study: Unframed Digital
- By The Sprout PR
- Sat 01, 2025
Unframed Digital, headquartered in Denver, Colorado, was founded to solve a growing visibility problem in the design world: architecture and interior design firms were creating world-class work — but weren’t being discovered online.
Co-founded by Maggie Swift, a digital strategist with deep expertise in SEO and an understanding of the design sector, Unframed Digital bridges the gap between creative brilliance and online discoverability. The agency specializes in transforming visually stunning but under-optimized websites into growth engines for design-led businesses.
Through a combination of technical SEO precision and creative empathy, Unframed Digital helps design firms attract the right clients, improve user experience, and translate their aesthetic value into measurable business outcomes.
Client Goals
Unframed Digital approached The Sprout PR to strengthen its market visibility and position itself as the go-to SEO agency for design-forward brands. The goal was to amplify the agency’s authority, showcase Maggie Swift’s expertise, and establish credibility in both the marketing and design industries.
The campaign objectives included:
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Positioning Maggie Swift as a thought leader in SEO for architecture and interior design.
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Securing media visibility in respected marketing, design, and business outlets.
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Building authority backlinks to support the agency’s SEO and organic growth.
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Attracting high-value clients from the luxury design, architecture, and interiors sectors.
The Challenge
Despite strong client results and deep industry knowledge, Unframed Digital faced challenges that many boutique agencies encounter:
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Craftsmanship Gap — Difficulty translating the nuance of high-end design SEO into a compelling, public-facing story.
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Audience Reach — Limited brand recognition among global design and luxury business audiences.
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Marketing Clutter — Competition from generic SEO firms with broader, less-specialized messaging.
The task for The Sprout PR was to communicate Unframed Digital’s niche mastery while positioning it as a global authority in the digital visibility space for design brands.
The Strategy
The Sprout PR developed a precision PR strategy that combined thought leadership development, digital storytelling, and high-authority media placements to reinforce the agency’s expertise.
1. Thought Leadership Development
We built Maggie Swift’s presence as a strategic voice in SEO for creative industries, crafting narrative-driven insights around design discoverability, search visibility, and digital brand architecture.
2. Targeted Media Outreach
Our team identified journalists and editors across marketing, business, design, and digital innovation outlets and crafted pitches showcasing Unframed Digital’s unique role in elevating creative brands through technical SEO excellence.
3. Expert Commentary and Features
By tying SEO insights to design psychology, digital experience, and luxury consumer behavior, The Sprout PR secured placements in top-tier publications, aligning Maggie’s perspective with global industry trends.
4. Long-Term Authority Building
High-quality backlinks and consistent brand mentions across credible media strengthened Unframed Digital’s online presence — improving its search performance and reinforcing its reputation among potential clients.
Results Achieved
The PR campaign produced strong, lasting outcomes for Unframed Digital:
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Significant visibility across marketing, business, and design-focused media.
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Increased domain authority and referral traffic, resulting in improved search rankings.
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Expanded client inquiries from architecture and interior design firms seeking niche SEO expertise.
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Maggie Swift positioned as a thought leader within both design and digital marketing communities.
Highlighted Media Coverage
The campaign produced tangible visibility and authority gains:
| Publication | Article Title | Domain Authority | Monthly Visitors |
|---|---|---|---|
| Business.com | Boost Online Brand Awareness Through SEO | 89 | 20.1M |
| Thrive Global | Burned Out at 2 P.M.? These 8 Leaders Share the Small Rituals That Keep Them Going | 84 | 10.3M |
| Resident Magazine | The Psychology of Design: How Digital and Physical Spaces Influence Us | 81 | 3.5M |
| Taboola Marketing Hub | Are Google Ads Worth It? | 90 | 7.9M |
| Swydo | How to Set Up LinkedIn Ads: Data-Driven Tips from SEO Experts | 78 | 2.4M |
| Bold Journey | Meet Maggie Swift of Unframed Digital | 80 | 480K |
| Design Rush | Top AI Tools for UGC Automation | 88 | 4.2M |
| Social Media Explorer | Is Your SEO Strategy Working? The KPIs That Matter — and the Ones That Don’t | 83 | 3.1M |
The Impact
Through this campaign, Unframed Digital achieved not just increased coverage, but measurable impact. Media placements elevated its digital authority, search visibility, and brand trust, creating a tangible competitive advantage.
Potential clients now discover Unframed Digital through independent articles, interviews, and expert features — reinforcing its position as a trusted agency for design-driven SEO.
The agency’s elevated visibility also led to new partnerships, speaker invitations, and client growth opportunities within the design and creative industries.
Conclusion
The collaboration between Unframed Digital and The Sprout PR demonstrates how strategic storytelling and earned media can redefine a niche agency’s market perception.
By translating technical expertise into meaningful narratives, The Sprout PR helped Unframed Digital secure its place as a recognized leader in SEO for architecture and design brands — proving that visibility and creativity can coexist at the highest level.