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Case Study: London House Cleaners
- By The Sprout PR
- Sat 01, 2025
London House Cleaners is a premium cleaning service provider based in the heart of London, offering professional residential and commercial cleaning solutions. Founded by Jess Farinha, the company was established with a clear mission — to deliver exceptional cleaning services built on trust, attention to detail, and reliability.
Despite being a new entrant in a saturated market, Jess brought years of experience in cleaning and client management. The brand’s goal was simple yet ambitious: to stand out as a credible, professional, and customer-first cleaning brand in London.
Client Goals
While London House Cleaners had a well-designed website and basic SEO structure in place, the business faced challenges common to early-stage service providers — low visibility and limited reputation equity.
Their key goals were to:
Establish a recognizable and trusted brand identity in a crowded local market.
Enhance digital visibility and attract more organic traffic.
Position Jess Farinha as an industry expert and thought leader in home care and cleaning innovation.
Generate consistent earned media coverage in top-tier lifestyle and home improvement publications.
The Challenge
Although the website generated some organic traffic, the company lacked the third-party validation needed to convert interest into trust. With only three months in operation, London House Cleaners needed a strong and credible public presence to reach high-intent customers and elevate its perceived authority among established competitors.
The absence of brand recognition, thought leadership exposure, and high-quality backlinks limited both visibility and growth potential.
Strategy Implemented
To position London House Cleaners as a trusted name in London’s cleaning industry, The Sprout PR developed a comprehensive digital PR and thought leadership campaign aimed at expanding brand visibility and improving SEO performance.
The strategy included four key pillars:
1. Strategic Media Outreach
The Sprout PR identified and targeted leading lifestyle, home improvement, and cleaning publications across the UK and North America. Press materials were crafted to highlight Jess’s unique expertise, sustainable cleaning practices, and the company’s personalized approach to customer care.
2. Thought Leadership Development
Jess Farinha was positioned as a credible voice in the cleaning industry. Through interviews, expert commentary, and contributed articles, she shared practical insights and professional cleaning techniques with top-tier outlets.
3. Client Testimonials and Case Studies
The team collected strong testimonials from early clients and developed short-form success stories that demonstrated measurable outcomes — from stain restoration to large-scale commercial cleaning projects.
4. SEO and Authority Building
By securing features in high-domain publications, The Sprout PR generated authoritative backlinks that strengthened the brand’s search engine performance and contributed to long-term organic growth.
Results Achieved
The campaign generated measurable impact within a short period:
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54 pieces of earned media coverage across national and international outlets.
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4.4 million estimated views and an audience reach exceeding 743 million.
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Domain Authority improved from 14 to 31, driving stronger search performance.
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Unique website visitors grew from 1,000 to 3,800, creating a consistent pipeline of leads.
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Significant placement in top-tier publications, including MSN, Yahoo Lifestyle, The Spruce, Ideal Home, Apartment Therapy, and Authority Magazine.
A selection of feature coverage includes:
| Publication | Article Title | Domain Authority | Monthly Visitors |
|---|---|---|---|
| MSN | 7 Signs It’s Time to Replace Your Vacuum Cleaner | 92 | 678.8M |
| The Spruce | How to Clean a Washing Machine: Tips for Removing Odors and Grime | 91 | 103.5M |
| Ideal Home | How to Fix Smelly Drains – Keep the Odors Away Once and for All | 91 | 71M |
| Yahoo Lifestyle | 6 Backyard Makeover Tips You Should Always Follow | 92 | 3.4B |
| Authority Magazine | Jess Farinha on How to Build Lasting Customer Relationships | 94 |
154.8M |
Impact of the PR Campaign
The collaboration with The Sprout PR established London House Cleaners as a trusted name in professional cleaning services across the UK. The thought leadership placements positioned Jess Farinha as a leading voice in the sector, while the high-visibility coverage contributed directly to business growth and stronger brand recognition.
In addition to a measurable uptick in leads and bookings, the brand saw long-term benefits from improved search visibility and audience engagement. The company’s reputation transformed from a local startup to a recognized and media-validated cleaning service.
Conclusion
Through strategic media engagement, narrative development, and digital authority building, The Sprout PR successfully positioned London House Cleaners as a credible and fast-growing name in London’s professional cleaning industry.
This campaign demonstrates the power of combining targeted media placement with founder-driven storytelling. In just a few months, London House Cleaners evolved from a new business into an established authority in its field — with lasting brand visibility, customer trust, and growth momentum.