The Challenge

Although 7 Days Kitchen had established a solid foothold locally, it faced significant visibility challenges beyond its immediate market.

Key challenges included:

• Limited National Exposure — Minimal presence in national home improvement and interior design media
  
  
• High-Ticket Client Acquisition — Difficulty attracting premium clients outside the local referral network
  
  
• Digital Visibility Gaps — Limited search presence tied to broader kitchen remodeling trends
  
  
• Industry Authority Positioning — Founder Barry Gant was not yet positioned as a recognised thought leader within the remodeling sector

Without broader exposure, growth remained constrained despite the company’s proven expertise and project portfolio.

Objectives

• Expand brand visibility beyond Charlotte into national markets

   

• Position Barry Gant as a trusted kitchen remodeling expert

   

• Secure earned media placements in high-authority home and lifestyle outlets

   

• Increase website traffic and inbound inquiries from high-ticket clients

   

• Strengthen long-term brand credibility within the remodeling industry

   

The PR Strategy

The Sprout PR implemented a structured, multi-layered approach over a focused 60-day period.

1. Strategic Media Outreach
   We identified national publications covering home improvement, celebrity homes, kitchen design trends, and remodeling insights. Through targeted pitches and commentary opportunities, we secured placements that aligned Barry’s expertise with trending editorial topics.

    

2. Thought Leadership Positioning
   Barry Gant was positioned as a credible industry expert. We facilitated expert commentary placements, interviews, and contributed insights that showcased his practical experience in kitchen remodeling, cabinetry, and appliance selection.

    

3. News Hijacking & Trend Alignment
   We monitored trending stories and celebrity home features tied to kitchens and interior design. By strategically inserting Barry’s insights into timely conversations, we secured coverage in high-traffic articles.

    

4. SEO & Content Support
   To complement media visibility, we supported improved digital positioning through SEO-informed content and keyword alignment, strengthening discoverability for remodeling-related searches.

This integrated strategy ensured visibility was not limited to press mentions but translated into measurable business outcomes.

Results & Coverage Summary

Within 60 days, the campaign delivered measurable impact:

• 10 pieces of earned media coverage

   

• 5.17 million estimated views

   

• 421 million total audience reach

   

• Average domain authority of 60 across placements

Coverage appeared across respected outlets, including:

Several articles positioned Barry as an expert voice in features discussing celebrity kitchens, luxury trends, cabinet upgrades, and appliance investment decisions — significantly amplifying brand visibility.

Creative Portfolio

The campaign leveraged expert commentary tied to high-visibility kitchen trend articles, including:

• Celebrity kitchen analyses

   

• Cabinet upgrade advice

   

• Luxury kitchen trend commentary

   

• Appliance investment guidance

   

• Small kitchen modernization insights

   

By aligning expertise with trending editorial themes, placements extended reach across multiple syndicated platforms.

Impact

The 60-day campaign generated tangible business results:

• Increased website traffic from national audiences

   

• Growth in inquiries from higher-budget remodeling clients

   

• Elevated brand perception as a trusted kitchen remodeling authority

   

• Strengthened Google search presence tied to Barry Gant’s name and expertise
  

The media visibility and expert positioning shifted 7 Days Kitchen from a strong local operator to a recognised voice within the broader remodeling landscape.

Why It Worked

The campaign succeeded because it combined speed, relevance, and authority positioning.

Rather than relying solely on promotional announcements, the strategy focused on contribution-based coverage, placing Barry’s expertise exactly where journalists were already creating high-traffic content. This alignment increased pickup rates, syndication opportunities, and long-term discoverability.

Conclusion

The 7 Days Kitchen engagement demonstrates how a focused, time-bound PR strategy can rapidly elevate a regional remodeling company into national visibility.

Through expert positioning, strategic media outreach, and trend-driven placements, The Sprout PR helped 7 Days Kitchen expand its reach, attract higher-value clients, and establish lasting credibility within the kitchen remodeling industry.